* “Marketing is not just a tool to lure the customer to your product or a service. It is a tool to comfort your customer by informing him about a right product promise and winning his confidence.”
* “Brands can be created when the products have the substance equivalent to the aspirations they create through marketing and communication tools.”
* “Be a customer of your own set-up/product and ask your friends/family to avail the services or use the products and review them. The feedback, criticism and the insights you get would lead you to a more refined idea.”
* “For any startup enterprise – the courage is not in initiating the idea but courage lies in persisting with it against all the odds. The startup entrepreneur, in this testing time should invent-reinvent his idea till it reaches the survival mode”
