Packaging

What does your brand stand for? If you know the answer to this, you already have a future roadmap all sorted out. When we started #HeartyMart supermarket at Juhapura, we entered an untrodden area. Hence we positioned the store as -Sabse Khaas…

Supply chain is an essential part of any business. This aspect is mostly neglected in small firms and the people working for the organisation hardly get noticed. This blog is a tribute to them who made us built an organisation…

(Being a person of advertising and media throughout my professional career I was fortunate to work on different brands and was fascinated by the stories around the brand development. I remember once accompanying my employer to a famous communications B-School…