What does your brand stand for?
If you know the answer to this, you already have a future roadmap all sorted out. When we started #HeartyMart supermarket at Juhapura, we entered an untrodden area. Hence we positioned the store as -Sabse Khaas ghar ke paas. This gave us lots of insights and learning to enter the untouched rural market and we ended up entering these areas with chain of 15 stores in rural and semi-urban centres. We lived upto our positioning of providing convenience to the consumers of such areas at their door step.
When we floated different micro-enterprises in #horeca segment, under #HeartyMart brand, we provided the ready market to these micro-enterprises and thus created and mentored series of micro entrepreneurs providing different products to penetrate the market of restaurants and hotels in western India. We positioned brand #HeartyMart as – Faith | Hope | Development. We continuously strived to make the micro enterprises run on their own by our support and thus worked for financial independence of these small time #entrepreneurs. Hence our brand identity, if you observe, has image of a smiling man, rejoicing his independence.
It is essential for a #startup to work simultaneously at the prototype stage of its product, on the brand deliverance and what does he wants to achieve out of it? If he is able to crack this idea, he is destined to create a magic that would bear him fruits for long!
