Marketing & Logostics

When I used to work in media, almost two decades back, things were different. In absence of social media then, media was controlled by few media giants and it was an achievement to be featured in the newspaper/magazine or any…

A fresh MBA from a premier business school was being interviewed for his first job. He was facing a panel of top executives of the company. Sometimes, being an MBA from a premier institute makes the candidate forget that the…

Sometimes struggles we face in our lives – be it on personal front or professional front, take us to new heights which we had never otherwise aimed for or even imagined. During my initial days of starting #HeartyMart, I had my…

#Entrepreneurship has inspired me since a long time now, perhaps since the time of my early professional career. Having said that, my understanding of today’s #startup world is limited, though I claim to be a mentor to few of the early stage #startups. When…

#RetailMasterClass My session revolved around how I identified my market, right at the idea stage of my first retail store. The idea and the prospective market, which needs to be tapped go hand-in-hand. A #startup idea in isolation without right target segment…

Step 1 Consumer Demand: For a consumer friendly retail store to operate, it is essential that you have gauged the consumer demand correctly, hence do a dipstick consumer research in the locality focusing on the purchase pattern and monthly spend…

The art of storytelling is actually an art of how well you introduce yourself or your idea to the target audience. You can kick start your story telling with a wonderful quote or any interesting anecdote to invoke interest of the audience for your…

The best example of business integration is #Apple. It created one of the best supply chains to ensure that the product is delivered in a right form to its consumers. This integration of music, iPod, iOS, iPhone etc keeps it way…

The experiences we go through, the people we meet, mould our personalities and outlook towards life. Sometimes this inspiration comes from people we haven’t met. We read about them and create perceptions about them and get inspired. Sharing my inspirations…

Albert Einstein has said: “We can’t solve problems by using the same kind of thinking we used when we created them”. It needs innovative ideas and the out of the box thinking to create a viable solution, for solving complex challenges.…