MR. NADEEM JAFRI
Nadeem is the founder & Chief Mentor of Hearty Mart, which is a chain of supermarkets in rural Gujarat. He is a management graduate who worked in advertising and media industry before turning entrepreneur in 2004. Since then he is actively involved as a mentor to his own company and to other startups.
Hearty Mart business model is a part of case study in prominent B-Schools like IIMA and MICA and research institutes like SPIESR. It became a global case study when the research paper which Nadeem co-authored with a professor friend, got published by ECCH. He is invited by B-Schools like IIMA, EDI, Nirma to deliver an interactive ‘My Story’ sessions with their students and aspiring entrepreneurs on a regular basis.
He was a speaker at The Red Brick Summit (#TRBS 2019) at IIMA.
His entrepreneurial success story has been featured in leading business and general magazines and television channels like Forbes India, Fortune India, Open Magazine, NDTV, ANI News, CNBC Young Turks etc.
- Date Of Birth : December 3rd 1971
- Languages : English, Hindi, Urdu, Gujrati
- Skills : Advertising, Management, Sales
- Website : www.heartymart.com
Advertising
Mr. Nadeem Jafri has more than 8 years of experience in Media marketing and advertising. He has worked with respected media houses like The Times of India, Dainik Bhaskar and Indian Express
Sales
Mr. Nadeem Jafri was heading medianet division of Times of India in Ahmedabad. Worked to promote the concept in the region among key advertisers for their innovation and promotion.
Management
Mr. Nadeem Jafri worked as an Assistant Manager in Dainik Bhaskar to market the newspaper space for its Madhya Pradesh and Rajasthan editions.
Executive
Mr. Nadeem Jafri worked as a Senior Executive at Indian Express from January 2000.
Founder & Chief Mentor at Hearty Mart
2008 to present
Mr. Nadeem Jafri envisage the growth trajectory of the Super market named Hearty Mart that was launched in Feb 2004, and tried to give it a direction.
Managing Partner
2004-2011
In Feb 2004 Mr. Nadeem Jafri launched a Super Market Hearty Mart at Vishala Circle. It was launched after a lot of research with the resident of the locality. His vision is to own a chain of convenience stores in food retail category. He believes if any entrepreneur is ready to work hard, he can fight big brands and create his own space in the market. He has faith in the Bottom of the Pyramid philosophy and is looking forward to contribute in this area.
Account Group Head
2000-2006
Mr. Nadeem Jafri worked on the new business pitch for the advertising agency Grey Worldwide along with looking after the repertoire of few clients on a regular basis.
Institute of Management Studies, Indore
1996-1998
Mr. Nadeem Jafri realized the importance of a professional degree and went on to pursue MBA(Marketing) in the year 1996 with distinctions from IMS, DAVV, Indore.
St. Xaviers College, Ahmedabad
1991-1993
Mr. Nadeem Jafri graduated with BSc in physics from St. Xaviers College, Ahmedabad and started his sales career with Dalmia Resorts International, a tough time-sharing job and first brush with direct sales.
Mr. Nadeem Jafri is proficient in a number of things. Some of them are listed below.