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In times when the sun will set will follow my heart some path, carved foots in the golden sands of those who led to shore. they will be gone far away by then but the search never ends in rays,…

Juhapura, a Muslim dominated area lies on the western outskirts of Ahmedabad near Sarkhej in Gujarat. It is situated along the National Highway 8A that goes towards Saurashtra and Kutch. Previously it used to be known as Jivapura and also as…

Mehdi and Mehmood, two brothers staying in Ilol village are farmers by profession. They are well settled in their village, but often regret that they could not go out of it as they have their farms to look after. They…

This week CNBC-TV18’s special show, Young Turks highlights the achievements of a 41-years-old, who would not strike as a quintessential entrepreneur. This week CNBC-TV18’s special show, Young Turks highlights the achievements of a 41-years-old, who would not strike as a quintessential entrepreneur.…

“It’s our Culture, Sir.” Does it sound familiar? Perhaps this is one sentence we must have heard umpteen times at different places. India being a melting pot of various cultures this is a universal statement across the country where one part…

Childhood memories often hover around a kirana store which you had frequently visited to purchase your favourite brand of chocolates or biscuits. Just outside our house we too had a grocery store owned and run by Kamal bhai – Paavan Kirana store. I loved the…

February 2004 was not the best of times to start a business in the Juhapura neighbourhood of Ahmedabad. Two years ago, the city had been gripped by the worst communal riots in its history. Following the bloody riots in Godhra,…

Experts say that brands enhance the product’s perceived value to the customer and thus increase the brand franchise and brand equity. For marketers it is an implied promise that the level of quality which people have come to expect from a brand will…