(Being a person of advertising and media throughout my professional career I was fortunate to work on different brands and was fascinated by the stories around the brand development. I remember once accompanying my employer to a famous communications B-School…
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There is no fun if you create a brand but do not leverage it. In case of many corporate retailers, the brand salience is enhanced by the network of their stores. But this isn’t easy for a retail entrepreneur, who…
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Step 1 Consumer Demand: For a consumer friendly retail store to operate, it is essential that you have gauged the consumer demand correctly, hence do a dipstick consumer research in the locality focusing on the purchase pattern and monthly spend…
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The art of storytelling is actually an art of how well you introduce yourself or your idea to the target audience. You can kick start your story telling with a wonderful quote or any interesting anecdote to invoke interest of the audience for your…
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Every new thing begins with an idea, and then it turns into an action. Idea, has fluidity in its characteristic and hence the action based on it should also be fluid or flexible enough to achieve the optimum. In case…
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Is it a rule of the industry that every #startup idea should be a scalable idea? or generating a decent revenue and creating employment is equally good and exciting? Why the ideas have to be judged on the parameter of they becoming…
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“An illiterate cannot read what is written. A literate can read what is written but a visionary can read what is yet to be written. The basis of a vision is faith; in the Almighty and in one’s own abilities.…
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Greetings to all of you! And thank you for joining to make this day more special for me. When I am at loss of words, I always rely on a quote that helps me start my speech and make it…
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If we equate Product Life Cycle (PLC) stages with #entrepreneurship we might divide the stages as follows: Introductory Stage – A vague Business Idea to Key Business Idea stage Any business idea after a few cycle of transactions reaches to its core…
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* “Marketing is not just a tool to lure the customer to your product or a service. It is a tool to comfort your customer by informing him about a right product promise and winning his confidence.” * “Brands can…