Today we completed 18 years of Juhapura store. We entered the area with an idea which was new to the locality. We entered the area with an idea to provide good quality products at reasonable price to a locality ignored by bigger brands.
#Juhapura is the area that gave birth to brand #HeartyMart. After the initial scare, the area patronised the store and it remained a loyal customer. We saw many young residents of the area get inspired by our story and started thinking #Entrepreneurship.
As an #entrepreneur it is essential that you own and be proud of your roots and the locality you belong. I used to proudly claim, as a lecturer to my students, that I come from #Juhapura. It was my commitment and effort that I change the perception of the area for good.
When we started the store, on my visiting card, as guided by locals, we avoided using word #Juhapura. But gradually I realised that it isn’t being honest. I started saying the same aloud later on. As can be seen in my visiting card.
My idea of doing business is to bring best for everyone. And Juhapura was the major stakeholder of my business. Development of the area was equally important to me, as the development and growth of my business.
Late Alji bhai Marediya, along with others helped set-up my first store and helped me initially in my onwards journey of #Entrepreneurship. I remain indebted to him for his efforts and pray that May Allah give him good rewards in hereafter!
